Love is in the air thanks to Deliveroo

The British fast food delivery company, declared that Madrid is the least romantic city in Spain, and therefore, it devised a plan to change this perception.

Last February, taking advantage of Valentine's Day Deliveroo, together with Event Plus and Di &P decided to act like cupid delivering love and hamburgers to all lovers of Madrid.

How did they do it?

Installing a kiss cam in the mythical Capitol theater located in the emblematic Street, Gran Vía, in Madrid. Those couples who showed their love with a kiss earned a delicious Five Guys burger.

In total 200 menus were delivered. Love and food, is there a better combination?