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Love is in the air thanks to Deliveroo


The British fast food delivery company, declared that Madrid is the least romantic city in Spain, and therefore, it devised a plan to change this perception.  

 

Last February, taking advantage of Valentine's Day Deliveroo, together with Event Plus and Di &P decided to act like cupid delivering love and hamburgers to all lovers of Madrid.

 

 

How did  they do it?  

 

Installing a kiss cam in the mythical Capitol theater located in the emblematic Street, Gran Vía, in Madrid. Those couples who showed their love with a kiss earned a delicious Five Guys burger.  

 

In total 200 menus were delivered. Love and food, is there a better combination?

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